A regional career built in complex markets.
My background includes senior commercial and advisory roles in multinational and regional organizations, along with long-term independent consulting work. The common thread across all of this work has been helping companies grow in difficult, high-risk, and relationship-driven markets.
Regional Sales Director / Market Advisor – Middle East & North Africa
Led regional sales strategy, distributor development, and market positioning across MENA.
Manager, System Solutions & Communications Division
Supported business development for broadcast systems, professional AV, and enterprise electronics.
Sales & Marketing Manager – Middle East
Directed regional sales strategy and supported institutional tenders and deployments.
Sales Manager – Middle East
Built multi-country distributor networks and supported regional growth.
Founder & Principal Advisor – Independent Consultancy
Advised foreign and regional companies on market entry, partner selection, and cross-border commercial strategy.
My work has consistently focused on helping businesses move intelligently in markets where trust, timing, and local knowledge matter.